Category Archives: Marketing

What do Your Want to be Known For?

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a short series on suicide. step 1: curiosity.

 

During this week’s Money Mojo Call I challenged listeners to get clear on what they want to be known for.  (If you want to hear the recording, go here.)

If you’re answer is “Life Coach” or “Reiki Master” or even “Mom” you’re not digging deep enough.

Being known, particularly as it relates to growing your business, is one of the single most important things you can do for your business. Being known allows you to attract Perfect Prospects and convert them into Perfect People, rather than focusing on desperately hunting down “targets” to rope into purchasing your product or service.

Being “known” doesn’t mean you have to be on the cover of Entrepreneur Magazine, or a guest on Super Soul Sunday (although if those are goals for you – keep shooting for them – you’ll get them sooner than you think).  Nope, being known is really about tapping into the unique combination of your purpose + your truth  + your skills + experiences.

What do you want to be known for?

It could be a combo of your wild ties and your ability to help men and women combat seasonal allergies without chemicals.

There is no limit here. And no right or wrong answer.  Simply determine WHAT you want to be known for and start acting as if you are already known!

Your Apollo/Ring finger can give you information about what form your spotlight takes and when you combine it with your other fingers, you can create a specific plan for communicating, marketing and building your reputation as a business owner.

Today though, make a proclamation and let us know what you want to be known for in the comments!

photo by: Casey David

The Power of I AM

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This week I’m reading Dr. Wayne Dyer’s book, Wishes Fulfilled.

He’s a really engaging teacher – because right up front he tells you that he’s been immersed in learning from some great sages and spiritual teachers (most of whom are not walking the planet at this time) and he takes the essence of their teachings – what’s really made a positive impact on him – and shares it with you and me and the millions of people who are called to read the book.

The core of Wishes Fulfilled is focusing on I AM.

As in, the name that God calls himself.

I AM has been a powerful identifying statement for me for more than 30 years.  I’ve immersed myself in the idea of I AM.

Yet, until I picked up this book I never made the connection between the DIVINE and the me that is I AM.  I was more hung up on the law of attraction – linguistic and visualization-ness.  Add in the Divine and you’ve got a pretty powerful – in fact – the MOST powerful tool you can possibly have for changing your life.

Think I’m exaggerating?

You don’t have to read the book – (although I highly recommend it) to start seeing change right here and right now.

Every time you think of yourself, your business, your relationships, your health or whatever it is you want (your bank account) and you start to berate yourself in any way or speak in terms of wishing to have or going to have  – swap it out to an I AM statement.

Worrying about your weight?

Try, “I am healthy and flexible” or “I am at my optimal weight – and fill in the number”

Repeat it.  In your head.  Play like a three year old and imagine what it feels like.  Imagination is key here — but it doesn’t have to be hard. Really – pretend you’re a kid again and just imagine. If you can’t visualize it, no worries.  Just sit with the idea of the truth.

After all, you are DIVINE and the DIVINE can do anything. In fact it is anything and everything good and love-driven.  So you being healthy – it’s already true.

When you start repeating it and imagining it and your monkey mind say, “hell no – I’ve got too far to go – it’s depressing – I’ll just have another cookie/beer/chip/steak,” gently smile, let yourself off the hook and go back to the I AM.

The more you do this – the more it takes hold in  your REAL mind – the Divine that is you.

I know – sounds simplistic. Most profound truths are, at least that’s what I’ve found.

Not necessarily easy – but just do it. for you.  And resist the temptation to tell all your friends what you’ve got going on – -because you know – they don’t necessarily get what you’re doing.  And they have their own stuff. And they just might try to rain on your parade.  That’s okay. That’s their stuff.

You – be you.  I AM your way to your highest version of you.  Because you are already perfect.

 

Letting it all hang out

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I haven’t been writing because I’ve been holding myself accountable to a standard and an expectation that is, primarily, in my own head.

I seem to make up rules about what you want.  I make up rules and standards that are a little tough for any mere human to hold to.  Lately those rules have been about what I can and cannot write here on my blog.

Because I’ve gone to the seminars, read the books, invested in the blogging tools and lessons and I’ve found myself frozen.  This is a LOT like I felt when I started taking serious horseback riding lessons.  Or when I started actually studying English.  All the things that came naturally to me just sort of went >>>PPFFFFTTT!<<< and I froze.

The good news is, eventually the rules that were necessary (like the ones that helped me stay on the horse while going over a jump) became second-nature.  And the rules that were meant to hold me back just flit away.  They’re filed somewhere in the mental “nice to know in case of a trivia contest” file in my mind.

The bottom line is – I like to write.  Hell, I love to write.  I like to write how I talk and I like to share thoughts, ideas and even some fears and questions that are on my mind.  I may be outgoing, but I’m still an introvert, so I like the freedom that putting my thoughts out here can give me – to build a community and to meet new, funny and brilliant people — all from the comfort of my messy desk in my own home.

I’m just not into confining myself when it comes to posting.

Of course, I want to write about hands, and wellness, but sometimes I want to write about transformation, fear and lying.  And I don’t always have all the answers.  I have a great deal of questions and a ton of interest in seeking peace and solutions.

Mostly, I want this to be a forum and place to gather, think and muse.  And, if you decide you want to learn more about working with me, that’s awesome too. I’m blessed with a busy schedule, tremendous clients and a growing business.  But it’s not because I stick to a format or formula here.  It’s because in my heart of hearts I know you have your own best answers, even if, as is so often the case for me – they seem hidden from view.

In other words, I don’t want to be your guru, I want to be your guide.  I want to share what I’ve found that works and I want to ask you for help when I need it.

Phew…

Feels good to get that cleared up.

Now that you know I’ll be sharing more of my world with you, I hope you’ll enjoy what shows up.  I know I will!

Peace,

Peggie

Create Your Own Value!

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If you’ve been at this “working for yourself” thing for any length of time, the odds are good that you’ve come across more than a few gurus, idols and million-dollar coaches.

They all have (or so it seems) the super-double-voodoo secret that you MUST have in order to a) make  more money b) attract more clients c) align your work with your passions or d) find peace while getting wealthy.

You are soo in love with them.  You read all their freebie goodness and you open their ezines as soon as they arrive in your mailbox.  You think if you could find a way to hook up an IV to their brain and soul you too will be living in Hollywood, performing a side-plank without breaking a sweat and you’ll be invited to all the cool parties.

You screw up your courage and you skimp and save because you desperately want to get into their ‘entry’ level program.  Whether it’s private work with the guru of your dreams or it’s being a member of their brass mastermind (right now you just don’t have the skimping and savings to begin to dream of their platinum mastermind), you want in.

You willingly hand over your money because you know you’re worth it and if it wasn’t a stretch you wouldn’t get anything out of the program.

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One of the first things you learn is that you must raise your rates and create a multi-figure program of your own.  You cringe a little bit when you hear this.  Your  heart melts a bit thinking about your current clients – the ones that scrimp and save to work with you and get the results that you’ve promised.   Although your rates are considerably lower than those of this guru, they aren’t the lowest in your industry.  You’ve always felt good about what you’re charging.

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The guru insists that if you don’t increase your rates you’re not valuing yourself and the work you do in the world.

Is it true?

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I’m not a believer in giving away your work any more than you’d give away your house when you were ready to move.  There is value in what you do and the results your clients receive.  Without you they’d probably be able to succeed, but it would definitely take them longer than when they work with you.  Besides your years of training, certification, study and clinical practice are all part of your unique contribution to the world.  Don’t ever undersell what you deliver.

I am also a believer that most of us undervalue who we are and the work we do in the world.

But I’m not sold on the idea that simply charging more will create a deeper belief in your own value.

The work of finding and leaning into your value in the world comes from the inside.  The by-product of standing in your power and believing in your worth is the ability to charge what you’re worth – whatever you deem that to be.  Simply raising your rates without doing the inner work will backfire.  Every. single. time.

This isn’t a question of acting “as-if” and making it a reality.  This is the challenge of knowing where you are right now, what you value about yourself and what you doubt.  It’s about accepting where you are so you can do the real work to absolve yourself from doubts and move into your true value.

Then, and only then, do you get to raise your rates.

The challenge I see with raising your rates and creating your massive platinum programs before you’ve done the inner work is that you don’t actually BELIEVE what your clients are receiving is actually worth what they paid.  You run around either over-delivering things that they don’t need (those dreaded fake ‘bonuses’) in order to ‘up the value’ or you sabotage yourself from the inside – missing appointments, under preparing or trying so hard to impress the client with your worth that you neglect to listen to them.

When you don’t believe in your value, your ability to sell those big programs is nearly non-existent.  You may get a few people to sign on in the beginning by following your guru’s script, but eventually, word will get out that you are a) disorganized, b) a little ‘out there’ c) inconsistent or d) some other less than stellar adjective to describe how you’re leaning into your DISbelief.

I believe in you.  I know your work is worthy.  I know you were born worthy.  Until YOU know those things, only charge what your heart feels is right and fair.  Your heart is your truth – it won’t lead you astray.

I promise.

Steven Covey, Success & Hands

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How to Define Success via Steven Covey

On hearing of the death of Steven Covey, there’s been a renewed interest in his book,The 7 Habits of Highly Effective People

Like most of you, I read this book several years ago – even before I started a business.  The first time I read it I  thought I knew it all.  Saying to myself, “This stuff is a no-brainer” I poo-poohed the book and went about my merry way.  Years later, after three years in my first business, I picked it up again on my coach’s urging.  I found a deeper understanding of the habits and decided to embrace them in the work I was doing in the world.  T

Over time the focus on the 7 habits took a bit of a back seat as I moved on in my life and my business.  Now I’m rereading them and gaining new insight.

I’ve noticed how the habits are reflected in the hands and vice versa.

I’m noticing how much profundity is in the simplest places – much like the fundamentals of being spiritual – complexity isn’t required.  In fact, the pursuit of simplicity is the most satisfying way to your desired outcome.

Here’s a brief synopsis of the first 4 Habits and where they can reside in the hands: (tune in next time for the final 3 Habits!)

1)      Be Proactive.  Take initiative and don’t wait for someone else’s permission to make your success happen.  First, this requires that you define success on your own terms and dig deep enough to know WHY you think something is an indicator of success in your life.  In your hands the ease with which you take action is often seen in your thumbs and your Saturn line. Many old time palmists called the Saturn line, the “fate” line.  You can see some connection there, right?

2)      Begin with the End in Mind.  The old saying goes, “if you don’t know where you’re going, you’ll sure enough wind up there.”  Your WHY is imperative here.  If you know why you’re aiming for that distant shore, you’re going to be focused on pulling together the tools and team to help you arrive.  Your team has to share your vision and that’s so much easier when you have a rallying cry that vibrates with your WHY.  This ability to share a vision and lead others to the goal is seen most definitively on and around your first (Jupiter) finger.  You might recall that Jupiter is the counterpart of Zeus and is considered to be the “god of the gods.”  While you might not aspire to that status, if you aspire to a goal, being able to know where you’re going, how you’ll arrive and what it takes to lead others to the shared vision is imperative.

3)      Put First Things First.  Common sense tells you that you won’t be performing in Carnegie Hall (or the Kennedy Center) without first learning to play an instrument and then committing to consistent practice.  All the steps that go into preparing for your success should be clear to you as you set the vision and keep the end in mind.  What happens though, is we want immediate gratification and try to skip some steps and/or find ourselves mixed up about which step to take first.  This confusion and frustration can show up in a number of  places in your hands, but a dead giveaway for me as your reader is when your fingertips are very strong and your lowest finger zones are weak and emaciated.

4)      Think Win-Win.  If you’ve been watching the Presidential campaigning and the hijinks in the US Congress lately – you’ll be hard pressed to see an example of anyone thinking win-win.  Yet, once upon a time that was the key to success, not only as a nation, but as individuals.  Luckily, most of us are subject to the level of scrutiny and gamesmanship rampant in the political arena.  That means you and I can focus on our success with a win-win mindset.  Instead of taking the stance that “if you get what you want, I lose” I can dig into a conversation with you and learn why you want you want, and how you can have the outcome you desire, while also allowing me the option to succeed as well.  This ability to think and strategize like a diplomat is most obvious in the little (Mercury) finger.  The ability to mediate, negotiate and create positive outcomes for all sides is apparent in what I call the “master” path of a Mercurian.

There are 3 more Habits that Steven Covey has left with us as his legacy.  Next time we’ll take a look at the Ring finger, the Thumbs, the Pinky and the Heart line.

In the meantime, spend some time focusing on WHY you have the goals you have – what does success mean to you?